Tiffany & Co.

Sustainability Hub

In 2019 I began working with the Sustainability team at Tiffany & Co. to bring the annual printed Sustainability Report online. This is an ongoing project that needs to be refreshed every year to meet legal reporting requirements.

UX and Strategy

When we first began the project, we audited the most recent Sustainability Report to identify key content areas that we could use to group the report into digestible sections.

Core tasks included:

• Competitive and inspirational audits

• Defining key business and content needs

• Sustainability Hub structure and linking

• Wireframes

Design

In the first year, I designed and built all of the pages for the Sustainability Hub, later working closely with the Digital Creative and Site Publishing teams on the build. As our site features increased, we were able to refine the design to create easier navigation and cohesion between all of the pages.

Design considerations included:

• Cohesive style and layout between pages

• Standard navigation and recirculation for all pages

• Mobile-friendly layouts in terms of imagery and copy

Follow Up

As this is an ongoing project, each year we continue to revisit the pages in terms of business needs, site enhancements, analytics, SEO, consumer insights, and user engagement. Recaps and recommendations are distributed to all involved teams for the next iteration.