Bergdorf Goodman: Enterprise App Replatforming & Digital Transformation
Orchestrating a cross-functional launch to modernize the luxury mobile commerce experience.
As Senior Manager of Product Design, I led the high-stakes replatforming of the Bergdorf Goodman iOS app. This was not merely a visual update, but a complete technical and strategic overhaul. I synchronized efforts between UX/UI, engineering, and content strategy teams to deliver a modernized, scalable commerce platform that maintained the brand’s prestigious heritage while meeting modern technical standards.
Cross-Functional Orchestration
Acted as the primary bridge between the creative vision and technical execution, fostering a collaborative environment where engineering constraints informed, rather than hindered, the design process.
Scaling Brand Consistency
Implemented scalable design systems and pattern libraries to ensure the app could evolve post-launch without losing brand integrity.
Driving Business Growth & Usability
Focused on mobile optimizations that streamlined the conversion funnel, ensuring that the "modernized" experience directly translated into improved user engagement and revenue.
Impact & Results
Drove measurable business growth by delivering a high-performance commerce experience that achieved a strong conversion rate and generated significant annual revenue.
Elevated customer engagement through strategic UX optimizations, resulting in a seamless mobile journey that consistently outperformed previous engagement benchmarks.
Demonstrated high-impact business value by aligning modernized design solutions with core financial goals, proving the direct link between user experience and revenue performance.
ROLE
Senior Manager, Product Design
FOCUS
Strategic Leadership, Cross-functional Management, Design Systems
TIMELINE
2025
TEAM
Product Management, Engineering, Content Strategy, Brand/Creative, Internal Senior Leadership