Saks Global (Formerly Neiman Marcus Group)

LEAD PRODUCT DESIGNER—SAKS FIFTH AVENUE, NEIMAN MARCUS, BERGDORF GOODMAN | JAN 2025—APRIL 2026

• Orchestrated end-to-end digital product design strategy across a multi-brand luxury enterprise, unifying high-volume customer journeys for responsive web, iOS and Android.

• Engineered a 30% reduction in research synthesis latency by pioneering the implementation of AI-assisted protocols, accelerating the velocity from raw customer data to validated design execution.

• Architected and scaled comprehensive design system governance frameworks that secured brand alignment and maximized development velocity across all internal digital touchpoints.

• Optimized the interface of the internal sales associate iOS app to create visual cohesiveness across the digital clienteling experience; streamlined complex navigation pathways to improve usability, track productivity, and simplify on-the-floor workflows.

SENIOR MANAGER, PRODUCT DESIGN—NEIMAN MARCUS, BERGDORF GOODMAN | JUN 2024—JAN 2025

• Designed a modernized, cohesive mobile PDP experience for Neiman Marcus and Bergdorf Goodman, delivering a +1% lift in Conversion Rate (CVR) and unlocking $3M in annualized revenue ($1.6M realized in FY25) via a highly efficient $150k CapEx investment.

• Transformed the Bergdorf Goodman iOS app through a comprehensive UX/UI redesign, introducing a completely new design system and interface that powered everything from core product discovery to a fully native checkout, capturing a +0.5% lift in baseline CVR.

• Architected the responsive web, iOS, and Android design frameworks for the credit-tied InCircle Loyalty Program, standardizing the digital experience across distinct portfolios to drive recurring retention with 100% brand integrity.

SENIOR MANAGER, PRODUCT DESIGN—BERGDORF GOODMAN | JUN 2022—JUN 2024

• Architected the comprehensive visual identity, responsive web component library, and long-term product feature roadmap for a major Bergdorf Goodman digital transformation; successfully positioned this strategic design infrastructure as the foundational backbone for future multi-brand web enhancements.

• Directed high-impact external agency partnerships, managing two distinct design cohorts of 3–4 product designers each; synchronized outputs across internal UX/UI, engineering, and brand creative teams to maintain strict luxury prestige across complex digital workstreams.

• Spearheaded the end-to-end design strategy for critical user journeys, optimizing high-drop-off touchpoints to decrease PDP bounce rates, increase Add-to-Cart frequency, and streamline the transactional web path from shopping bag to checkout completion.

Tiffany & Co.

MANAGER, DIGITAL PRODUCT DESIGN | JAN 2021—JUN 2022

• Defined and executed the UX architecture for core e-commerce site experiences, seamlessly aligning digital product roadmaps with evolving global business objectives.

• Codified a scalable design system framework and comprehensive component library that secured 100% brand consistency globally while drastically compressing design-to-development deployment cycles.

• Selected for the cohort-based Tiffany University “Leadership Foundations” program for high-potential managers; leveraged core training to cultivate internal design talent, managing and mentoring junior designers to foster a culture of product excellence.

SENIOR DIGITAL PRODUCT DESIGNER | FEB 2020—JAN 2021

• Engineered a mobile-first, swipeable visual shortcut taxonomy above the fold that delivered a staggering +50% lift in Revenue Per Visit (RPV) for Bracelets and a +21% spike in RPV for Necklaces & Pendants.

• Designed a modular, Three-Tier Homepage zone layout scaled across 26 regional web flagships, shifting customer perception to “clean and inviting” while achieving a 100% navigation success rate on mobile web.

• Transformed a static, 100-page printed compliance report into a dynamic digital product experience and organic acquisition channel, optimizing user navigation to capture 20% of traffic from organic search, generate an 82% PDP reach, and drive a 5.8% ATC rate.

DIGITAL DESIGNER | MAR 2017—FEB 2020

• Promoted to transition from creative digital design into core product architecture, taking ownership of user journeys and component logic during a critical global e-commerce site replatforming.

• Spearheaded the strategic content and assets migration during the AEM replatforming initiative, ensuring absolute technical adoption, strict layout integrity, and zero friction across foundational customer paths.

• Partnered with the Senior Art Director to execute seasonal digital campaigns, translating luxury brand aesthetics into high-performance user paths that maintained elite brand alignment.

Early Experience

SENIOR WEB DESIGNER, LORD & TAYLOR | 2016

GRAPHIC & WEB DESIGNER, UNIQUE VINTAGE | 2012—2016