Strategic Design Leader specializing in end-to-end product excellence for global luxury brands like Saks Global, Neiman Marcus, Bergdorf Goodman, and Tiffany & Co.
I bridge the gap between sophisticated brand vision and technical performance, leveraging AI-driven protocols and scalable systems to turn complex UX challenges into high-impact business growth.
Bergdorf Goodman
Enterprise App Replatforming & Digital Transformation
Orchestrating a cross-functional launch to modernize the luxury mobile commerce experience.
Neiman Marcus Group
InCircle Loyalty Digital Infrastructure
Architecting a cross-brand loyalty ecosystem to enhance customer retention and long-term engagement.
Neiman Marcus Group
Optimizing the Core Conversion Engine
A multi-brand mobile PDP framework for Neiman Marcus and Bergdorf Goodman, validated through A/B testing and design-led data.
TIFFANY & CO.
Content-Driven Commerce: The Story Teaser Component
Elevating editorial discovery on the mobile homepage to drive product engagement and double the likelihood of purchase.
TIFFANY & CO.
Guided Discovery: The Quick Links Framework
Simplifying complex product assortments through curated navigation and strategic information architecture.
TIFFANY & CO.
Designing Governance: The Homepage Zones
Resolving competing marketing priorities through a strategic hierarchy that balanced brand storytelling with a guided shopping experience.
TIFFANY & CO.
Digital Concierge: The Proactive Chat Evolution
Reimagining the digital service experience through a conversational, multi-phased approach that blends automated efficiency with a high-touch luxury feel.
TIFFANY & CO.
From Inspiration to Acquisition: Shop the Image
Transforming static editorial content into an interactive shopping experience through an animated, low-friction “Shop the Look” framework.
TIFFANY & CO.
Transparency by Design: The Sustainability Hub
Translating complex annual reporting into a digestible, storytelling-focused digital platform using an established design system.