I am a Strategic Design Leader and Lead Product Designer specializing in scaling enterprise digital products and multi-brand ecosystems.
My work bridges the gap between premium brand strategy and high-velocity tech, leveraging AI-driven efficiency and robust design governance to transform complex UX challenges into multi-million dollar business growth. Throughout my career, I’ve had the privilege of driving this technical excellence for iconic portfolios including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Tiffany & Co.
Bergdorf Goodman
iOS App Replatforming and Digital Transformation
I redesigned the native iOS app from the ground up to replace a glitchy, legacy architecture with a premium mobile experience. The modern interface supported 1.8M total visits at scale and unlocked a +0.5% baseline conversion lift.
NEIMAN MARCUS AND BERGDORF GOODMAN
InCircle Loyalty Digital Infrastructure
I brought a hidden legacy rewards program directly into the online shopping experience across both brands. This seamless multi-brand integration removed immense friction and successfully doubled our loyalty enrollments.
neiman marcus and Bergdorf Goodman
Multi-Brand Mobile PDP Optimization
To reclaim precious mobile real estate being swallowed by oversized headers, I directed a data-driven overhaul of our mobile web Product Detail Page. Our live A/B tests validated the new layout, driving up to a +1.0% lift in conversion.
tiffany & co.
Guided Discovery and The Quick Links Framework
I designed a mobile-first visual shortcut navigation to rescue luxury customers from choice paralysis and dense dropdown filters. By turning search data into an intuitive browsing tool, the component triggered a massive +50% spike in Revenue Per Visit.
