I am a Strategic Design Leader and Lead Product Designer specializing in scaling enterprise digital products and multi-brand ecosystems.
My work bridges the gap between premium brand strategy and high-velocity tech, leveraging AI-driven efficiency and robust design governance to transform complex UX challenges into multi-million dollar business growth. Throughout my career, I’ve had the privilege of driving this technical excellence for iconic portfolios including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and Tiffany & Co.
Bergdorf Goodman
Modernizing the iOS App Experience
Replacing a glitchy legacy architecture with a premium app experience required a ground-up redesign of the native iOS app. The resulting interface supported 1.8M total visits at scale and unlocked a +0.5% baseline conversion lift.
NEIMAN MARCUS AND BERGDORF GOODMAN
Bringing Premium Rewards Online
Integrating a hidden legacy rewards program directly into the e-commerce experience across both brands removed immense user friction. This seamless multi-brand architecture successfully doubled total loyalty enrollments.
neiman marcus and Bergdorf Goodman
Balancing Space and Intent on the Mobile PDP
To reclaim precious mobile real estate being swallowed by oversized headers, I directed a data-driven overhaul of our mobile web Product Detail Page. Our live A/B tests validated the new layout, driving up to a +1.0% lift in conversion.
tiffany & co.
Bypassing Choice Paralysis Through Fast Track Discovery
Turning search data into an intuitive browsing tool, this mobile-first visual shortcut navigation rescued luxury customers from choice paralysis and dense dropdown filters. The new component triggered a massive +50% spike in Revenue Per Visit.
