Bergdorf Goodman
Modernizing the iOS App Experience
Replacing a glitchy legacy architecture with a premium app experience required a ground-up redesign of the native iOS app. The resulting interface supported 1.8M total visits at scale and unlocked a +0.5% baseline conversion lift.
NEIMAN MARCUS AND BERGDORF GOODMAN
Bringing Premium Rewards Online
Integrating a hidden legacy rewards program directly into the e-commerce experience across both brands removed immense user friction. This seamless multi-brand architecture successfully doubled total loyalty enrollments.
neiman marcus and Bergdorf Goodman
Balancing Space and Intent on the Mobile PDP
To reclaim precious mobile real estate being swallowed by oversized headers, I directed a data-driven overhaul of the mobile web product detail pages for both brands. Our live A/B tests validated the new layout, driving up to a +1.0% lift in conversion.
tiffany & co.
Bypassing Choice Paralysis Through Fast Track Discovery
Turning search data into an intuitive browsing tool, this mobile-first visual shortcut navigation rescued luxury customers from choice paralysis and dense dropdown filters. The new component triggered a massive +50% spike in Revenue Per Visit.
TIFFANY & CO.
Bridging Content and Commerce on the Mobile Homepage
Replacing a clunky legacy carousel with a minimalist, visual-first storytelling framework on the mobile homepage optimized the user journey. This high-performing component captured a 1.73% click-through rate and doubled purchase likelihood.
TIFFANY & CO.
Designing Strategic Homepage Zones
Balancing competing marketing goals with user intent required a complete homepage redesign. This strategic layout drove a 36% lift in average order value, pushed mobile content clicks above 22%, and achieved a 100% mobile navigation score.
TIFFANY & CO.
Turning Dense Sustainability Reporting into an Elegant Digital Ecosystem
Transforming a 100-page compliance report into a digital-first editorial hub proved that strategic information architecture can scale without a budget. Using existing components, this framework drove 20% organic traffic and lifted purchase intent.
TIFFANY & CO.
Transforming Static Photography into a Checkout Shortcut
Designing a responsive slide-out drawer and an intent-driven micro-interaction overlay transformed static luxury editorial photography into a multi-item checkout shortcut. This interactive framework boosted purchase intent while protecting brand integrity.
TIFFANY & CO.
Elevating Third Party Automation to Luxury Service Standards
Maximizing customer acceptance metrics required bridging the gap between third-party automation and luxury hospitality. This cross-functional initiative delivered a mobile-optimized chat framework and a scalable conversational template.
