Bergdorf Goodman / 2025

ios app redesign

Building on the success of the Neiman Marcus iOS app, I collaborated with Creative, Marketing, and Business teams to design the Bergdorf Goodman app, creating a luxury experience that blends editorial storytelling with a seamless shopping journey. Using a shared React Native codebase, we streamlined development and enabled scalable feature rollout across brands. I helped implement a flexible content model, native checkout, enhanced product recommendations, and a Message Center, all improving performance, engagement, and customer experience.

UX and Strategy

• Conducted competitive and inspirational audits

• Collaborated cross-functionally to balance user needs with business goals

• Developed actionable insights from user research to inform design decisions and drive measurable engagement improvements

Design

• Developed wireframes, hi-fidelity mockups, and interactive prototypes

• Created a full design system and components

• Ensured QA fidelity across devices

• Delivered an elevated experience reflecting Bergdorf Goodman’s brand POV

Results

Since its launch in July 2025, the new Bergdorf Goodman app has attracted a substantial user base, achieved a healthy conversion rate, and generated significant revenue, demonstrating strong engagement and measurable business impact.