Tiffany & Co.
Transparency by Design: The Sustainability Hub
Translating complex annual reporting into a digestible, storytelling-focused digital platform using an established design system.
The Challenge: Making Purpose Palatable
While sustainability is a core value at Tiffany & Co., the information was previously trapped in a printed format that was difficult to navigate and even harder for mobile users to access. Our goal was to bring thisto life on the web without the budget for unique components. We had to find a way to honor the brand’s rigorous reporting requirements while delivering the high-end editorial experience our customers expect.
The Approach: Strategy Over Spend
Instead of building a bespoke site from scratch, I focused on strategic Information Architecture. I led a comprehensive audit of the physical report to identify the most impactful hero stories, grouping them into digestible sections that could be built using our existing design system. By getting creative with standard modules, like using accordions for legal details and high-impact imagery for storytelling, we were able to build a cohesive, mobile-friendly hub that met our legal needs while elevating our brand purpose.
I partnered with the Sustainability team at Tiffany & Co. to solve a significant accessibility challenge: our annual sustainability report was hidden inside a 100-page PDF that few customers ever saw. I led the initiative to transform this data-heavy document into the ‘Sustainability Hub’—a digital-first platform that prioritized storytelling over spreadsheets. Working within the constraints of our existing component library, I developed a structured, repeatable framework that allowed our teams to highlight the brand's core values in a way that felt as premium and engaging as our product collections.
ROLE
Manager, Digital Product Design / Senior Digital Product Designer
FOCUS
Information Architecture, ESG Digital Strategy, Content Strategy, Design Governance
TIMELINE
2019 -2022
TEAM
Product Management, Engineering, Sustainability, Creative, Content Strategy
Distilling the Data
I worked closely with the Sustainability team to audit the most recent report, identifying the key content areas that mattered most to our shoppers. We moved away from data-heavy charts in favor of a narrative-led approach, weaving essential numbers directly into the copy. This allowed us to maintain the brand’s luxury voice while ensuring the information remained transparent and accessible.
Designing Within the Lines
With no budget for new components, I acted as both designer and architect, repurposing our internal library to fit a completely new use case. I used a mix of standard navigation patterns and recirculation modules to ensure every page felt connected. By standardizing these layouts, I ensured that even the most complex topics remained easy to browse and consistent with the rest of the Tiffany.com experience.
The Sustainability Playbook
To ensure the hub could live on for years to come, I created a structural template and a design playbook for our Content and Site Publishing teams. This ensured that subsequent annual updates could be handled efficiently without needing a full redesign, creating a sustainable internal process for our brand's most important reporting initiative.
Impact & Results
Broadened brand accessibility by moving our values out of a static PDF and onto a dynamic platform, making it significantly easier for customers to understand the brand’s positive impact.
Connected purpose to product by integrating links from Product Detail Pages (PDPs), driving the majority of our hub traffic from high-intent shoppers who wanted to know more about the origin of their pieces.
Streamlined internal operations through the creation of a repeatable template, allowing the Content team to manage yearly reporting updates with speed and consistency.