Tiffany & Co. / 2020

Quick Links

I led the design of Quick Links for Tiffany.com to better support users who felt overwhelmed by large product assortments. Drawing on post-relaunch user research, I created a component highlighting a curated set of images and links at the top of PLPs, directing shoppers to “Curated PLPs” with a smaller, guided selection of products. I designed, tested, and iterated the component, and the implementation on the live site received positive user feedback while driving measurable improvements in engagement and conversion.

UX and Strategy

• Synthesizing consumer insights and design research

• Collaborating with cross-functional teams

• Developing a future strategy to increase the visibility of Quick Links across the site

Design

• Wireframes and mockups

• Prototypes for user testing

• Component design and QA

• Interaction design

Results

Visits using Quick Links drove stronger product discovery, higher engagement, and improved conversion, contributing to meaningful revenue growth over 2020–2022 compared to visits without the feature.