Tiffany & Co. / 2022

Story Teaser

I led the design of a new Story Teaser component for Tiffany.com to improve product discovery and conversion on mobile, where most traffic originates. By analyzing engagement with content-focused stories, I identified the need for a dedicated content area and a more effective homepage presentation. I designed two variations and ran an A/B/C test against the original layout, and based on positive results, the component was successfully implemented site-wide, enhancing both user experience and business performance.

UX and Strategy

• Competitive and inspirational audits

• Conducting user testing, organizing, and presenting results to senior leadership

• Creating a selection of ready-to-use components from the internal library

Design

• Wireframes and mockups

• Layouts for A/B/C testing

• Component design and QA

Results

A/B/C testing revealed that users who engaged with Variation C experienced higher product discovery and were twice as likely to complete a purchase compared to users interacting with the other versions.